Automation

Tray.io

November 17, 2025 1 min read Updated: 2026-02-17

Tray.io is built for enterprises that need automation with governance. Its Merlin AI can build workflows from natural language while maintaining the security and compliance large organizations require.

Enterprise Capabilities

  • Governance: Role-based access, audit logs
  • Security: SOC 2, GDPR, HIPAA
  • Scalability: Handle millions of operations
  • Observability: Monitoring and alerting
  • Deployment: On-premise and cloud options

Merlin AI Assistant

Tray’s AI can:

  • Build workflows from descriptions
  • Suggest integrations
  • Debug issues
  • Optimize performance

Target Use Cases

  • RevOps: Connect sales and marketing tools
  • FinOps: Automate financial processes
  • IT Ops: System integrations
  • HR Ops: Employee lifecycle automation

Enterprise Pricing

Tray.io uses custom enterprise pricing based on:

  • Number of workflows
  • Operations volume
  • Support level
  • Deployment model

Contact sales for specific pricing. This is not a tool for small businesses—it’s designed for organizations with complex automation needs and budgets to match.