Durable strips away complexity. For small business owners, contractors, and service providers who need a website and customer management—and want to skip the overwhelming feature bloat—Durable is the answer.
Website in 60 Seconds
Durable’s AI generates:
- Professional website copy
- Appropriate imagery (or you upload yours)
- Contact forms
- Service descriptions
- Business hours display
- Mobile-responsive design
All before you finish your coffee.
Built-In Business Assistant
Every Durable website includes an AI assistant that:
- Answers customer questions 24/7
- Qualifies leads automatically
- Handles appointment requests
- Collects project information
- Provides multilingual support
- Learns from your business documents
The Service Business Stack
Durable understood the actual workflow of service businesses:
Lead Capture
- Web forms that qualify prospects
- AI pre-screening conversations
- Automatic follow-up sequences
- Lead scoring built-in
Scheduling
- Appointment calendar integration
- Automatic confirmation emails
- Payment at booking option
- Calendar syncing with your Google Calendar
Payments
- Stripe integration
- Invoicing system
- Project deposit collection
- Recurring payment support
Client Communication
- Automated email sequences
- Client portal for project updates
- Document sharing
- Team collaboration tools
Pricing That Makes Sense
| Plan | Price | AI Assistant |
|---|---|---|
| Starter | $10/month | Basic |
| Professional | $20/month | Advanced |
| Business | $40/month | Full-featured |
No surprises, no enterprise upsells.
SEO & Discoverability
Despite simplicity, Durable handles SEO:
- Automatic sitemap generation
- Meta tags and Open Graph
- Schema markup for local business
- Mobile Core Web Vitals optimized
- Structured data for Google knowledge panels
Perfect For
Local Service Businesses: Plumbers, electricians, HVAC, landscaping—businesses where local search matters.
Freelancers & Contractors: Consultants, designers, coaches who need a professional online presence without the complexity.
Small Agencies: Marketing or design agencies needing client-facing project management.
Professional Services: Accountants, lawyers, therapists who need trust-building websites.
Why Durable Works
Where competitors assume you want unlimited customization, Durable assumes you want to run your business. Every feature serves that mission. No design decisions paralysis. No feature overload. No learning curves steeper than necessary.
The AI assistant is the key differentiator—it turns a static brochure into an actual sales tool that works while you sleep.
Getting Started
- Answer 5 questions about your business
- AI generates website and assistant
- Customize copy and imagery (optional)
- Add services and pricing
- Go live and start getting qualified leads
For service businesses tired of complexity and paying for features they’ll never use, Durable is pragmatic simplicity done right.