AI Prompts for Marketers: 30 Templates That Actually Work
Most “AI prompts for marketers” lists are filler. These 30 are the ones marketers I work with actually save and reuse. Each is structured for a specific task, includes the inputs you need to provide, and is designed to produce usable output, not generic mush.
Voice and Brand Foundation
Before any prompt below works well, write a voice doc. Three sections:
- Tone: 3-5 adjectives (e.g., “direct, warm, slightly skeptical”)
- Word lists: Words you use, words you avoid
- Examples: 5-7 paragraphs of your best existing copy
Paste this into every marketing prompt. The output quality jumps immediately.
Email Marketing (5 prompts)
1. Welcome sequence draft “Draft a 5-email welcome sequence for [product]. Audience: [persona]. Goal: convert trial to paid. Use this voice doc: [paste]. Each email max 150 words. Include subject lines.”
2. Re-engagement email “Write a re-engagement email to subscribers who haven’t opened in 60 days. Product: [name]. Recent updates worth highlighting: [list]. Voice: [paste]. Goal: get them to click, not unsubscribe.”
3. Product launch announcement “Launch announcement email for [product]. Key features: [list 3]. What problem it solves: [one sentence]. Audience already familiar with our brand. Voice: [paste]. Length: 200 words max.”
4. Subject line variations “Generate 10 subject line variations for an email about [topic]. Mix curiosity, value, and urgency angles. No clickbait. Each under 60 characters.”
5. Plain-text founder email “Write a personal-feeling founder email to customers about [topic]. Should sound human, not marketing. Voice: [paste]. Max 250 words. Include one specific anecdote placeholder.”
Social Media (6 prompts)
6. LinkedIn thought leadership post “Write a LinkedIn post on [topic]. Lead with a contrarian take or specific number. Three short paragraphs. End with a question. Voice: [paste]. No emojis.”
7. Twitter thread from article “Convert this article into a 7-tweet thread: [paste article]. Lead with the strongest hook. Each tweet stands alone. Final tweet links back to article.”
8. Instagram caption with structure “Write an Instagram caption for [product/topic]. First line is the hook. Body is 2-3 short paragraphs with line breaks. End with one clear CTA. Voice: [paste].”
9. Repurpose webinar to 5 LinkedIn posts “Pull 5 distinct LinkedIn posts from this webinar transcript: [paste]. Each post focuses on one insight. Don’t repeat ideas across posts. Voice: [paste].”
10. Reply-magnet question post “Generate 5 LinkedIn questions designed to generate comments. Topic area: [niche]. Voice: [paste]. Each should be answerable in 1-2 sentences.”
11. Meme-format brand post “Suggest 5 visual meme concepts our brand could post about [topic]. Each one: format reference, top text, bottom text. Should match our voice: [paste].”
SEO and Content (5 prompts)
12. Keyword cluster outline “For the keyword [main keyword], generate a content cluster: 1 pillar article (2,500 words) and 5 supporting articles (1,000 words each). Include H2 outlines for each.”
13. SEO meta description “Write a 150-160 character meta description for an article titled ‘[title]’. Include the target keyword [keyword]. Should drive clicks, not just describe.”
14. Internal linking suggestions “Here’s an article: [paste]. And here’s our existing site map: [paste URLs]. Suggest 5 internal links from this new article to existing pages, with the exact anchor text and reason.”
15. FAQ section generator “Generate 6 FAQs for an article about [topic]. Each question should match real search intent (use ‘how’, ‘what’, ‘why’, ‘is/are’, ‘should’). Answers 40-60 words each. Voice: [paste].”
16. Featured snippet optimization “Rewrite this paragraph to optimize for the featured snippet for the query ‘[query]’: [paste paragraph]. Keep total under 60 words. Direct answer first.”
Ad Copy (4 prompts)
17. Google Search ad variations “Write 5 headline (30 char) and 3 description (90 char) variations for Google Ads. Product: [name]. Audience: [persona]. Offer: [details]. Voice: [paste].”
18. Facebook ad creative brief “Brief a designer for a Facebook ad. Product: [name]. Audience: [persona]. Hook angle: [insight]. Suggest 3 visual concepts with copy.”
19. LinkedIn ad sponsored content “Write LinkedIn sponsored content. Audience: [persona]. Goal: lead gen for [offer]. 3 versions: educational, social proof, direct. Voice: [paste].”
20. Retargeting ad variants “Write 3 retargeting ad copies for someone who visited our pricing page but didn’t convert. Product: [name]. Address objection: [common objection]. Voice: [paste].”
Sales and Outbound (4 prompts)
21. Cold outbound email “Write a cold outbound email. To: [persona] at [company type]. Why we’re reaching out: [specific trigger]. Our offer: [one sentence]. Length: 90 words max. Voice: direct, value-first.”
22. Discovery call script outline “Generate a 30-minute discovery call agenda. Audience: [persona]. Goal: qualify and identify pain points. Include 8 open-ended questions, ranked by importance.”
23. Follow-up sequence after demo “Write a 4-email follow-up sequence after a SaaS demo. Days 1, 4, 8, 14. Audience: [persona]. Each shorter than the last. Final email is a clear close-or-disqualify.”
24. Win-back email for churned customer “Write a win-back email to a churned customer. Reason they left: [reason]. What’s changed: [list improvements]. Voice: [paste]. Max 150 words.”
Analysis and Strategy (3 prompts)
25. Competitor positioning analysis “Analyze these three competitor homepages: [paste copy]. Identify positioning, target audience, and key differentiators. Suggest where we could differentiate.”
26. Customer review insights “Synthesize these 50 customer reviews: [paste]. Pull out top 5 themes (positive and negative), exact quotes for each, and product implications.”
27. Channel mix recommendation “Given budget [$X/month], audience [persona], and goal [conversions/awareness/leads], recommend a channel mix with rationale and budget allocation.”
Creative Concepting (3 prompts)
28. Campaign concept generator “Generate 5 campaign concepts for [product]. Each: theme, hero message, key channels, signature creative element. Don’t suggest anything generic.”
29. Headline alternatives “Here’s a headline I’m considering: [headline]. Generate 10 alternatives across angles: curiosity, benefit-driven, social proof, urgency, pattern-interrupt.”
30. Tagline candidates “Generate 15 tagline candidates for [product]. 3-7 words each. Should work as: a sign-off, a billboard, and a Twitter bio. Voice: [paste].”
How to Use These
Don’t just paste and ship. The pattern that works:
- Run the prompt with your specific inputs
- Get 5-10 candidates
- Cherry-pick the best 1-2
- Edit them to add specificity AI can’t know
- Test 2-3 variations against each other
The marketers getting real leverage from AI aren’t using better prompts. They’re running better selection and editing on AI output.
Save these. Adapt them to your voice. Build your own library on top.
Frequently Asked Questions
Generic prompts produce generic output. Marketing requires specificity — audience, voice, channel, conversion goal. Templates that bake those in produce dramatically better results.
Claude tends to handle voice and nuance better. ChatGPT is faster for bulk variations. Most marketing teams use both for different tasks.
Build a voice document with three things: tone descriptors, do/don't word lists, and 5-7 examples of your best existing copy. Paste it into every prompt.